Spotify and Netflix, Inc. (NASDAQ:NFLX) Are Competing In Each Other’s Territory

Spotify released its first original video content recently, a move commonly used by Netflix, Inc. (NASDAQ:NFLX).The video is just a two-minute animated clip titled ‘How EDM Changed the World.’ It is the first in a series titled Deconstruction that seeks to explore the music’s social and political underpinning. The video was created in collaboration with new media company ATTN and provides a sneak preview into Spotify’s ambitious plan to produce 12 original video series in the coming months.

Spotify’s video strategy seems more ambitious because ‘How EDM Changed the World’ can only be viewed by mobile Spotify users and not desktops ones though viewers can watch Deconstruction on youTube free of charge. This wider availability contrast how rivals the likes of Apple Inc. (NASDAQ:AAPL)’sApple Music and Tidal aggressively push forward exclusive content with the aim of driving member acquisition. Spotify normally fine-tunes its data-driven music recommendation features as opposed to acquiring licensed or original exclusive. The company might be forced to switch gears if it wants to assert its video competencies in a more competitive, fast paced streaming world.

Within 24 of How EMD Changed the World’ launch, Netflix premiered its own original music-themed video series, The Get Down. This series paints a fictional but raw picture of the birth of hip-hop and the youthful drama that accompanied it. The pilot episode is 93 minutes long while the remaining five episodes average out about 58 minutes each. The most impressive aspect of the series is probably its roster of influential musicians behind the scenes. Hip-hop legends, Grandmaster Flash, Nas and KurtisBlow, have served as producersand consultants for the show.

The Get Down is one of the many original contents that are projected to account for over 50% of the offering on Netflix, according to Ted Satandos, the company’s Chief Content Officer Ted Sarandos. As of now, thevideo seems to be a stronger entry point into music curation and thought leadership as opposed to the other way around.

This Little Known Stocks Could Turn Every $10,000 into $42,749!

Learn how you could trade stocks with 91% to 100% success rate by using this revolutionary indicator that predicts when certain stocks are on the move.
You could be making up to 199% on a single trade in only 14 days.

Click Here to See This Now.

(Visited 1 times, 1 visits today)