In its ever increasing quest to become a one-stop retailer for everything anyone can imagine of, in the coming weeks, Amazon.com, Inc. (NASDAQ:AMZN) is launching new lines for its private –label brands.
Sources that spoke to News Corp (NASDAQ:NWSA) pointed out that the giant e-commerce store has own-label products such as tea, nuts, baby food, vitamins, spices, and much more for its millions of shoppers. The sources added that Amazon has attempted to apply for a trademark protection on other foods, and this implies that items like granola, potato chips, pasta, and others could also be offered as part of its own-label.
Amazon’s marketing team has been busy trying to come up with catchy names for the expected new line, and some of the suggested names are Happy Belly – basic foods, Mama Bear – baby food, and Wickedly Prime – snacks as. Also, household items such as diapers and laundry detergents may be available. These new products from the new private-labels will only be available to Amazon’s Prime subscribers who are currently paying a yearly subscription fee of $99.
This is not the beginning
Amazon has been offering private-label products for quite some time, and shoppers have been able to choose among offerings including cables, gadgets, clothes, and batteries. A look at its AmazonBasics items also shows that single items like a laptop backpack, a 360-piece clear cutlery set, a coffee-pod storage drawer, and much more.
The expected new line of perishable products seems like its set to seriously bolster its range of private label offers. If priced competitively, it can prove attractive to budget-conscious buyers. Wall Street Journal’s report on Sunday suggests that the efforts could give Amazon a potential edge in making new products ahead of its vendors. Also, it makes sense to consider the gradual expansion of grocery services for its own Prime shoppers.
According to sources familiar with the matter, the United States market for private-label products reached almost $120 billion in 2015. Therefore, it will not be surprising for Amazon to seek a piece of the pie.
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