SAP SE (NYSE:SAP) has revealed on Wednesday that it is investing in Vivanda to closely work together as they help food industry companies become more profitable with the latter’s FlavorPrint solution.
SAP and Vivanda Partnership
With FlavorPrint, SAP and Vivanda will enable companies to improve consumer engagement and to take advantage of targeted recommendations with the help of advanced analytics.
EJ Kenney, SAP Senior Vice President of Consumer Products Industry Business Solutions, boasted that the investment expands the company’s strategic collaboration with Vivanda. Kennedy also reiterated that more than the two companies themselves, the investment is also geared toward giving the food industry a boost by shaping and delivering more personalized consumer experiences.
FlavorPrint
The FlavorPrint technology is intricately developed with capabilities of understanding food choices, food and sensory science, and culinary arts. It can map 16,000 aroma chemicals to more than 30 flavors and nearly 20 textures. The platform also comes with a massive library of recipes, products, and ingredients.
Jerry Wolfe, Vivanda CEO, emphasized that Vivanda is committed to helping food industry companies thrive with targeted strategies that make use of in-depth consumer insights. With FlavorPrint, the company understands that taste preference is the main driving factor of food choices.
SAP Bags Awards at Asian Banker Technology Innovation 2016
Last month, SAP has been recognized at the 10th Asian Banker Technology Innovation awards ceremony, bagging the Best Mobile Banking Project Award for its collaboration with BTPN Bank; and the Best Mobile Payment Project Award for its collaboration with Bank Central Asia Tbk PT (IDX:BBCA).
The company worked with BTPN Bank for the creation of BTPN WOW, a branchless mobile banking solution based on unstructured supplementary service data (USSD) that seeks to promote financial inclusion. The new technology allows individuals to open bank accounts, and make deposits, money transfers, and withdrawals at affordable costs. With BTPN WOW, BTPN Bank was able to get 300,000 new clients.
Meanwhile, with Bank Central Asia, SAP implemented SAKUKU, a mobile banking service targeted at the young population of Indonesia. The platform enables users to send and request vouchers using their devices, making it ideal for online shopping. During its first three months, the app already had over 40,000 installs.
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